Reputation Management

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What is Reputation Management?

Online reputation management is the process of monitoring and influencing your business’s online presence. A good ORM strategy has the ability to protect your brand, provide insights, and much more.

In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?

If you’re a small business owner, chances are that you’re intimately familiar with the concept of reputation. Most notably, people running brick-and-mortar businesses know exactly how much each customer’s opinion of their business matters.

But, reputation is always important, and your online reputation could make or break your business.

Your customer reviews, employee reviews and recommendations act as major building blocks of your entire business as they encourage a positive PR and trustworthy brand Imagery.

What Reputation Management
Reputation Management

Reputation management is an ongoing process, so it includes having a system in place to monitor up-to-date mentions of your name or brand, ensuring that a pristine results page today doesn’t turn into a nightmare tomorrow.

Why is Reputation Management Important?

Reputation management isn’t strictly the same as vanilla SEO, because it focuses on creating a positive aura around a person / brand without necessarily focusing on driving traffic, as most search-engine traffic does not come via direct brand-name queries.


Why Do You Need Reputation Management?

It is what sets you apart from your competitors and enables you to attract and retain customers. For companies offering products or services, reputation management is extremely important. Would you rather go to a doctor that you heard was excellent, or one your friend had a bad experience with?

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